Editorial Policy

LawFirmBranding.com is an independent editorial publication focused on law firm branding, visual identity, and legal marketing. We publish guides, analyses, and resources for solo attorneys and small law firms (1–15 attorneys).

This Editorial Policy describes how we produce content, how we disclose AI research assistance, how we cite sources, and how we maintain independence from agencies and service providers. Our goal is to provide trustworthy, unbiased information without a financial interest in your purchasing decisions.

LawFirmBranding.com is not affiliated with, sponsored by, or owned by any branding agency, marketing firm, or legal services company.

We do not accept paid placements, sponsored content, native advertising, or affiliate arrangements with agencies or service providers. All content recommendations are based solely on editorial research and judgment.

If our monetization model changes in a material way — for example, if we accept sponsored content or affiliate relationships — we will disclose this prominently on every affected page and in this policy.

We use AI language tools (including Claude by Anthropic and OpenAI GPT-4) as research aids. AI helps us: identify relevant topics and coverage gaps, surface source material and statistics, generate initial outlines and first drafts for editorial review, and check that key questions are addressed in an article.

AI tools are research assistants — not authors. All AI-generated drafts are reviewed, rewritten, and fact-checked by our editorial team before publication. We do not publish AI-generated content without human review and editorial oversight.

Every article published on LawFirmBranding.com carries a disclosure when AI research assistance was used. The standard disclosure reads: "Researched and written by the LawFirmBranding editorial team, with AI research assistance. Sources are cited throughout."

This disclosure policy was adopted at the site's founding and applies to all content. We believe AI disclosure is a matter of editorial honesty — not a liability to minimize.

We cite primary sources wherever possible: practitioner interviews, academic research, industry surveys, government data, and verified market reports.

Opinion and editorial analysis is clearly labeled as such and distinguished from factual claims.

We link directly to external sources rather than paraphrasing, to allow readers to verify claims independently and avoid misrepresentation.

If a factual claim cannot be traced to a verifiable source, we do not publish it. We use "[TBD]" or "we could not verify" rather than fabricating statistics.

When a source we cited is updated, corrected, or retracted, we update the relevant article accordingly.

We distinguish between two content types: competitive topics (agency pricing, SEO trends, platform comparisons) and evergreen topics (brand identity fundamentals, typography principles, color theory).

Competitive topics are reviewed and refreshed every 90 days. Evergreen topics are reviewed every 6 months.

Every article displays both an original publication date and a "Last updated" date.

Articles that are out of date and pending review are labeled "Under Review" at the top of the page.

We do not delete articles without explanation. If content is retired, we publish a notice at the top of the page explaining why and, where relevant, linking to the replacement content.

Each article goes through a defined production process before publication:

1. Topic selection: Editors identify a topic based on reader need, search demand, or a gap in existing independent resources.

2. Research phase: Our team gathers primary sources. AI tools may assist with surfacing relevant research.

3. Draft: The editorial team produces a draft. If an AI tool generated an initial outline, it is substantially rewritten by a human editor.

4. Fact-check: All factual claims are traced to sources before publication.

5. Review: A second editor reviews the draft for accuracy, clarity, and alignment with our editorial standards.

6. Publication: Article is published with correct metadata, disclosure, and citations.

7. Quarterly review: Article enters a freshness review cycle based on content type.

We take accuracy seriously. If you believe a factual error appears in our content, please contact our editorial team.

We review all correction requests within 5 business days. If a correction is warranted, we update the article promptly and note the correction at the bottom of the article.

For source disputes, editorial feedback, or factual corrections:

editorial@lawfirmbranding.com